Tavi Gevinson is editor-in-chief and founder of RookieMag.com and writes thestylerookie.com. Rookie, a site for teenage girls, broke 1 million page views within 5 days of launching in September of 2011, and contributors have included Miranda July, Dan Savage, Joss Whedon, JD Samson, Zooey Deschanel, Sady Doyle, Lesley Arfin, and Cindy Gallop. It has received praise from Weekend Edition Sunday on NPR, the New Yorker, and a number of other publications, and, most importantly, the girls who write in to the site. Tavi has also written for publications such as Harper’s Bazaar, Jezebel, Lula, and Pop, and is a contributing editor to GARAGE magazine. She is 15 and a sophomore in high school, and also the author of an embarrassing diary recently found from the 6th grade.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.